HOBOKO is inspired by the fabulous vibrancy of Africa, evocative of the sun and sea of the Indian Ocean. All these fabulous colours put a smile on my face, every day. We started the business a couple of years ago with everything made out of the traditional East African handwoven sarong, the kikoy.  Not only is the kikoy wonderfully colourful, the cotton is light, quick drying and absorbent so they are the perfect beach towel, sarong, throw, picnic rug etc. So as well as the traditional sarongs, HOBOKO sells a wide selection of men’s board shorts and unisex trousers (‘baggies’) that are an essential for any wardrobe – for lounging, relaxing, sleeping… just being. They are incredibly popular with all ages, but particularly with teenagers.  The dressing gowns add a touch of life to any bathroom or poolside.

We are ultimately driven by the quest for relaxed cotton clothes that are fun and practical, stylish and affordable – and we love colour. So HOBOKO has sourced the softest, finest cotton that feels like silk and designed skirts and  dresses  that transcend the generations, with fun colourful accessories. And for the boys – the classic beach to bar shirts that look fabulous.  There is something for everyone.

Everything is made ethically with sustainable materials.  We are constantly receiving new stock, and new choices, so if you are looking for something particular, please do contact us 07818 013831 or hoboko16@gmail.com and we will do our best to help you.  Follow us on instagram @hoboko_clothes to keep up to date with constantly new stock, and the events we attend, or online at  https://hoboko.co.uk/events/ .