ABOUT HOBOKO

HOBOKO is for those who want to look effortlessly fabulous in relaxed style clothes that you won’t find on the high street: everything is uniquely designed. We aspire to make your life easier with throw-on style that brightens your day.

Rachel Dangar – the founder – launched HOBOKO four years ago when she spotted a gap in the market for clothes made out of 100% cotton. Fundamentally designing for the quick-changing tastes of teenagers, she soon realised there needed to be three constants: style, comfort and individuality. HOBOKO’s collection now includes designs that work for all ages for both men and women: there is something for everyone. 

We are devoted to designing unique, affordable clothes that are easy to wear –  uncomplicated, no-fuss simplicity – made from deliciously superfine soft cotton in glorious colours. We believe that clothes must be beautiful but they also need to work for you, so we concentrate on versatility: wardrobe essentials that look just as good at home as they do on the beach and in the taverna, dressed up or dressed down.  And HOBOKO provides the perfect solution when moving through the seasons. 

Welcome to HOBOKO. Brighten your day: feel and look fabulous with individual style.  No-fuss simplicity.