ABOUT US

I want HOBOKO to be loved because it’s fun, it’s colourful, and it’s relaxed.

But I do love a bit of style and glamour.  Who doesn’t?

HOBOKO was initially conceived four years ago when I spotted a gap in the market  for clothes made out of cotton. Initially designing for the teenagers’ ever-changing, ever-demanding fashion requests, I quickly learnt that there were two constants: clothes must be casual and relaxed… but they must look good at the same time. I hope HOBOKO clothes tick both those boxes.  HOBOKO’s collection now includes designs that work for all ages for both men and women: there’s something for everyone. 

The beautiful cotton clothes are hand made in Kenya, on the coast, in a small happy workshop that I visit annually. It’s a great community with which I am enjoying developing a relationship.  We are mindful of conscious clothing, and all products are ethically tailored. 

We are devoted to designing unique clothes that are affordable and easy to wear –  uncomplicated, no-fuss simplicity – made from deliciously superfine soft cotton in glorious colours. We believe that clothes must be beautiful but they also need to work for you, so we concentrate on versatility: wardrobe essentials that look just as good at home as they do on the beach and in the taverna, dressed up or dressed down.  And HOBOKO provides the perfect solution when moving through the seasons. 

Africa gets under your skin. It’s an over-used cliché …. but it’s true. Anyone who has travelled in East Africa will be familiar with the kikoy and its boundless uses and colourful appeal. For me, it’s important to work with something that puts a smile on my face.  When I wear them I’m instantly transported from my North Yorkshire office to the sunshine.  HOBOKO isn’t just for summer months –  our clothes also brighten up the darkest of winter days with a soft cashmere jumper and petticoat when needed.

I am often asked what HOBOKO means and how I chose the name. It’s simple – it’s just my children’s initials(Hector, Bobbie and Kitty).  It means nothing. But it means everything to me. 

Welcome to HOBOKO.  I hope we can brighten your day, and your wardrobe.  We want you to feel and look fabulous the easy way.  No-fuss simplicity. 

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Having recently moved into new offices come and visit the HOBOKO showroom during our opening hours, or by arrangement, at Ness Hall, East Ness, YORK YO62 5XD.  Also do come and say hello at one of the many events that we attend around the country.  

Follow us on instagram @hoboko_clothes to keep up to date with constant changes, new ideas and new designs for both young and old.  

I hope you enjoy the website. Let me know what you think. All feedback would be much appreciated … let us know what you like, and what you would like to see more of at hoboko16@gmail.com