‘Please – please – please!’ Bobbie nagged.
In 2016, my teenage daughter, Bobbie, came home from school hassling me to buy her some baggy bright trousers. Having coveted them on trips to Africa I was prompted by her to try and bring some over myself rather than buy them. And so, inspired by the vibrancy of the Indian Ocean, HOBOKO (named after my children, Hector, Bobbie, Kitty) was born.
Africa gets under your skin. It’s an over-used cliché …. but it’s true. Anyone who has travelled in East Africa will be familiar with the kikoy and its boundless uses and colourful appeal. For me, it’s important to work with something that puts a smile on my face – and these wonderful kikoys remind me of countless happy trips to the Indian Ocean. When I see them, I can almost feel the soft powder sand between my toes, the Indian Ocean lapping around my ankles, the hot sun on my back, and I’m instantly transported to the sunshine. The classic kikoy is a travelling essential – either towel-backed or in its original form. They can be used as a sarong (full body, or skirt length), a scarf, a shade, a blanket, a beach towel etc etc. Tiny and light to put in the rucksack, but mighty in its usage. But HOBOKO is not just for the summer months – kikoys brighten up the darkest of winter days however you wish to wear or use them.
I love a bit of style and glamour. Who doesn’t? And as a mother of three active children I am also a devotee of all things practical, and appreciate the need for uninhibited relaxation. HOBOKO’s clothes tick both boxes. For example, the baggies (trousers) wash easily and are incredibly versatile. Living in Yorkshire, the beach is not often warm enough for shorts, let alone a bikini, so the cool cotton trousers are a perfect in-between. Their elasticated waist is easy for little ones to pull on themselves; the softness and loose-fitting style is perfect the ceaseless quest for all things casual for the teenager, worn rolled up or rolled down with a trainer, a flip-flop or barefoot – and for me – well, they pass the ‘going out for supper rule’ when the tracksuit fails! And for adults – I wear mine all the time – out and about, at home… and sometimes in bed on a chilly night. But I think they are the ideal solution after a bath in the evening, when you’ve had a long day, it’s just that little bit early for pjs and you still want to look good enough for supper. And as such, my husband wears them on a daily basis.
How many times have we, as mums of little ones struggled to the beach or pool with baskets of ‘stuff’ and huge, heavy towels weighing us down and taking up space. The best-selling and versatile HOBOKO towel is the answer: it’s light, dries easily, can be worn as a sarong/wrap, used as a jolly picnic rug… and looks fabulous.
Keep visiting the website for constant changes, new ideas and new designs of beachwear for both young and old.
I want HOBOKO to be loved because it’s fun, it’s colourful, and it’s relaxed.
All feedback would be much appreciated … let us know what you like, and what you would like to see more of at firstname.lastname@example.org